You go out and listen to authors speak on topics related to their expertise. You attend workshops on writing by authors. You buy books by these authors because you recognize the value in their messages. But, when you start planning your book, it never occurs to you that you should be going out and speaking to your readers. Some of you neglect to factor public speaking in as a method of reaching and promoting to your potential readers. And for some authors and some books, this is the ideal way to get word out about your book and entice people to purchase it.
Certainly, there are numerous other methods of book promotion and you should pursue those that work for you and for your book. You can stay home and promote online. You can have your book at Amazon.com and other online and downtown bookstores. You can use social media, post to your massive email list, do a virtual book tour, get book reviews, develop an active blog? But there truly is nothing as effective for some authors as meeting your public and selling to them in person.
I tell people that personality sells books. It?s true. Readers want to have a relationship with the authors they read. They want to know who is behind the marvelous novels they devour or the amazing how-to book that helped them so much or the informational book that so effectively guided them through a project.
Think about it, how often do you purchase something because of persuasion? Or personality?
Plan to do a variety of promotional activities, but make sure that some of those activities require one-on-one interaction with your potential readers through book festivals, presentations at conferences where your readers congregate, at civic club meetings, through podcasts and so forth.
For help in locating these opportunities, preparing for live presentations, rehearsing, creating handouts for such outings, arranging for effective publicity for events, plenty of speaking tips and techniques and more, order your copy of Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More. It?s at Amazon and other online and downtown bookstores. Or order your copy here: http://www.matilijapress.com
Source: http://www.matilijapress.com/publishingblog/?p=2379
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